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NYC Taxis

Goal: Get New Yorkers to choose taxis again over ride share services such as Uber and Lyft.

Insight: People are connected to their family roots and past.

Solution: Encourage New Yorkers to remember their roots regarding taxis, as taxis are iconic to New York--this will hopefully get them to stop and think about how taxis are a key part of their identity. Then ask them to delve deeper into their own family roots and see how this connects to New York in order to truly make them realize what makes the city so memorable.

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